FIRSTPEAK SIGNAL
Command Room
El Dorado Hills Neighbors
Last 30 days
Concept Demo
Lead Quality78▲ 17

Here’s what your ads did — and what to do next.

First light. High ground.

No jargon. Real outcomes, real dollars, and a 30-second way to make next week’s leads better. Every lead you grade sends a signal straight back to the algorithm.

The numbers that matter
Ad spend
$578.95
across 10 campaigns
New leads
81
86% real (not spam/fake)
Booked calls
14
$41 per booked call
Customers won
5
$116 per customer
Pipeline created
$40,000
$25,000 won so far

Lead Quality Score

One number for how good your leads are. It climbs as you train it.

78
▲ 17 pts in 6 weeks
out of 100 · higher is better
6 wks ago5432last wknow

What your grading just did

Every grade is a signal back to Meta. This is your audience training itself.

23
bad leads excluded from your lookalike targeting
9
winners added to your “find more like this” seed
3
creatives flagged to pause — cheap leads, low quality
Train your ads — 6 leads to grade
Graded 0 today · 🔥 4-day streak

Tip: grade on your phone in the morning — 30 seconds keeps the algorithm sharp.

Ad Reporting — where your money goes next
Your top campaign spent $376.69 for 50 leads — most are real people, but only about 22 are the kind who actually book. One ad does most of that real work; another is quietly burning budget on people who’ll never call. Here’s where your next dollar should go.
El Dorado Hills — Neighbor Leads Meta · Lead Form Paused El Dorado Hills | FB Ad 5C | 051926 · created 05/19/2026 1:04 PM
Running since
May 19
Daily budget
$20/day
Spent so far
$376.69
Leads
50
22 worth calling
Real cost / quality lead
$7.53$17.12
Meta’s “cost per result” vs. what a callable lead actually costs
What it actually produced
11 booked · 5 won · $25,000 won
Sort by
Barely ran (2 ads) — spent under $1, nothing to see yet

Budget reallocation

Where your $20/day goes now — and where it should go.

Now
Suggested
Ad 7 Ad 3 Ad 8
Move $6/day out of Ad 8 + Ad 3 and into Ad 7, your proven winner. Same budget, more customers. Your agency is already shifting this for you.
Creative scorecard — scale the winners, kill the junk

Quality rolled up by creative, blended from every lead you graded. The verdict tells you exactly what to do next — because at FirstPeak Studio, your results are the only scoreboard we keep.

CreativeLeadsCost / leadQualityWonVerdict

Scale what your grades reward, kill what they don’t — and we move the budget to match. That’s the whole job, and it’s exactly what FirstPeak Studio does for you every week.

Integrations — your connections + the loop that trains them
✓ Everything’s connected. Your agency is running your ads.
You don’t need to do anything here — this page just shows the wiring is in place and getting smarter. Last training push to Meta: last night 2:14 AM. Next: tonight.
Required channel
Facebook · Meta Ads Manager
✓ Connected
Managed on the FirstPeak ad account — you’re never billed by Meta directly.
Posting as: El Dorado Hills Neighbors · Page 3831
Synced ✓ · 2 min ago
Advanced: connect via your own Business Manager
For agencies/clients who run their own Business Manager: paste your BM ID and we’ll request partner access instead of hosting on the FirstPeak ad account.
Optional channel
Google · Google Ads
Rebilling
Billing handoff in progress — nothing you need to do. Not running yet.
Planned channel
LinkedIn · LinkedIn Ads
B2B targeting for when you go after business owners directly. We’ll have it wired the day you’re ready to scale into LinkedIn — same engine, same training loop, no rebuild.
On the roadmap
The Signal loop — your audience training itself
Leads you grade
Won, Booked, Invalid — every tap is a signal.
Meta audiences Signal maintains
Built and synced nightly — no work from you.
Your ads get smarter
Less spend on junk, more on real buyers.
23
Excluded leads · suppression

Bad leads Meta will stop chasing — built from your Invalid grades.

Synced to Meta · updated 2h agoPush now
See who’s in here ›
Marisol VegaInvalid: wrong area · 2d ago
Unknown callerInvalid: spam · 3d ago
J. PowellInvalid: fake number · 4d ago
9
Best customers · lookalike seed

The profile Meta hunts for more of — built from the leads you graded Won. 1% lookalike active · reaching ~38k similar locals.

Synced · updated 2h agoPush now
See who’s in here ›
Dave O’BrienWon · 2d ago
Tyler RollinsWon · 4d ago

Data health · proves the numbers feeding your reports are trustworthy

Pixel
Firing
CAPI match
94%
Dedup
Clean
Last event
40s ago

Partner access · onboarding

Stand up agency access without leaving the room.

1Paste your Meta Business portfolio ID Why do you need this?Received ✓
2Enter the email on your personal Facebook account Why?Received ✓
3We send a partner request — approve it in MetaPending your approval